Top 26 Promotional Product Market Statistics You Need to Know

If you are into promotional product business and you need to some market research, you are at the right place. You may even be looking to incorporate it into your marketing funnel, and for that you need statistics; which is why we are here today!

Here are top 26 facts about promotional products you need to know

Consumer Promo Product Ownership

1. 8 in 10 people own between 1 and 10 promo products.

2. 53% of these people use a promo product at least once a week.

3. 6 in 10 of them keep promo products for up to two years.

4. 1 in 5 people will trash an unwanted promo product.

5. 6.6 months is the average time they keep a promo product.

6. 91% have at least one promo product in their kitchen.

7. 74% of consumers have at least one in their workspace.

8. 55% of consumers have at least one in their bedroom.

9. 66% of consumers pass along the promo products they no longer wish to keep.

10. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.

11. 31% of U.S consumers own a promotional bag.

12. At just 1/10th of the cent, bags are tied with writing instruments for the lowest cost per impressions of any promotional product in the U.S.

13. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.

14. Men are more likely to own shirts and caps.

15. Women are more likely to have bags, writing instruments and calendars.

16. Logoed mugs are more effective advertising than radio and television spots. 57% of people were able to recall the advertiser on a mug versus 32% of radio and 28% of TV.

17. 15% of people in the midwest own logoed outerwear, the highest percentage of any region in the country.

18. 77% of consumers say a promotional product’s usefulness is the #1 reason to keep it.

19. 55% of people had done business with the advertiser before receiving a promotional product.

20. 85% of people had done business with the advertiser after receiving a promotional product.

21. 55% of the time, promotional products create a more favorable impression of the advertiser.

22. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.

23. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

24. 48% of consumers would like to receive promotional products more often.

25. 69% of consumers would pick up a promotional product if they deemed it useful.

26. 89% of consumers can recall the advertisers of a promotional product they’d received in the last two years.

Sources:

http://www.ppai.org/members/research/research/

10 Eye-Opening Stats To Kick Off Promotional Products Work Week

http://visual.ly/why-are-mugs-and-cups-effective-marketing-tools
http://www.designinfographics.com/business-infographics/do-promotional-items-work

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