One of the major problems in running an ecommerce store is the lack of in-person customer interaction. To bridge the gap, you can implement email marketing, but then again you have to do it right. Customers should be delighted to get your email and not get annoyed.
Give exclusive discounts to your subscribers
No business is successful without loyal customers. Therefore, you should do your best to retain existing ones. You have to nurture this relationship so that your customers keep coming back for more products. To do this, you can create a loyalty program and invite customers who have engaged with your emails. You can future encourage them to drive them back to the store by giving exclusive deals.
Personalize each email for the customers
When you personalize specific emails for specific customers, it reaches their hearts. It is the surest way to make your customers happy and build a brand.
You can start by segmenting your lists into groups based on their purchased items, interests and needs. You can categorize them based on gender, past email engagement, past purchase behavior, products left in the cart, items clicked but not bought, etc.
Optimize your subject line and preview text
Subject lines and preview text create the first impression you make on your customers. It should be interesting enough to get a reader’s attention without sounding spammy. They should be used to capture attention with genuine and relevant text. Many marketers forget to include a catchy preview text. It can make a big difference irrespective of the fact that customers open or don’t open your email.
Take advantage of special occasions
Holiday-themed and seasonal email campaigns can bring in a lot of extra traffic and sales to your store. On the other hand, holiday ecommerce sales during November and December make up nearly one-quarter of total annual sales.
Keep your branding and design consistent in your emails
Transactional emails have much higher engagement rates than normal marketing emails. If you are simply sending out order status, shipping address and others order related contents, then you are missing out a lot of real estates. You should be using the transactional emails to send out a few of your marketing contents such as similar products, recommended products, special offers, and other branding content.
Rewarding customers who refer to their friends
One of the most powerful marketing channels in the word of mouth and it’s not easy to come by unless you are genuinely good. It is high value because the customers you get from a referral are much more receptive and more inclined towards doing business with you. One way to keep it going is with a referral program. It is a great way to incentivize referral and also to encourage referring customers to come back and shop again.
Notify customers about previously out of stock items
If a product is out of stock, we advise you to not remove it from the website, rather you can add a subscribe button so that the customers can get a notification of when the product will arrive.
Automate your email marketing campaign
Email marketing is all about establishing communication with your customers. For that, you have to send them highly relevant content at the right time as well as keep the communication on-going. You can’t just drop an email and remain silent. For that, you have to automate your email marketing campaign. Notify your customers when a product of their interest goes on sale. Send abandoned cart emails to your customers when they leave your website without checkout.
There you go! Here are the top email marketing tips that would boost your sales. After implementing all the above-mentioned tips you should see at least a15% increase in your sales.