If you are specifically looking to get your promotional products right for an auto show, this is the blog you want. A lot of people, or so to say, prospects come to auto shows and when they return you have to make sure you make a damn good impression. When they walk away from your booth make sure that they leave with something tangible or useful that they can remember and will use.
One of the biggest letdowns of going to these shows is to return from a booth only with a few business cards and a brochure; that’s no fun at all. Business cards and brochures are not memorable and a few minutes of conversation with a prospect at the show can quickly become an afterthought after a couple of days.
Here are the top things to consider when choosing the right promotional marketing material for your auto trade show.
It Should Have a Long Staying Power
Staying power is the product’s ability to remain visible for a long period of time to the receiver and not thrown out the first day. Here, you have to understand the scenario how your promotional product is going to be used; will be on a desk or will it be hanged on the garage or will be something that he will keep with him. From phone stands to cardholders, there are hundreds of options to choose from to make sure it has a longer staying power.
Make it Profitable
There is a lot of stuff to choose from that can really make an impact. Perhaps you would like to give away a branded cooler, or a swiss army knife but that will be tough for many who have to fly home with it. Something that won’t be a problem, however, would be a custom hat or a customer handkerchief. This is something they will be using on a daily basis and you will have a profound impression on your customers.
Give Something to Engage With
Give some that they can engage with, such as a board game or you could make them snap a photo to share on social media channels. Make it an experience for them to remember as engagement makes your promo products more memorable.
Make Your Promo Products Work for You
Suppose you give a branded t-shirt to your attendees with your company logo on it. Eventually, they will wear it someday and there will be people or passersby enquiring about the t-shirt. They will probably be having this conversation a number of times before they decide to throw it out. This is how you make a promotional product work for you. And this doesn’t just stand for t-shirts but for other stuff such as caps, cardholders, wallets, wrist bands, etc.
Take Note of the Event
When you are exhibiting an auto show, don’t just hand out key chains, which probably many would be doing. You should give something useful that they can make use of immediately. If the auto show is in the summer, you can give out a custom cap. If it’s raining out, you could give away umbrellas.
Consider Your Budget
When giving our promo products, you should be thinking in terms of cost per impression rather than cost per unit. Many would tempt to go for a cheap product but customers don’t like that! You should give away something they like and something they would like to share with others.
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