The world is quickly moving towards finding an eco-friendly and sustainable alternative to almost anything they can. Recent studies have shown that Millenials are willing to pay more for sustainable products. It makes it clear that the consumers, especially the younger generations, are preferring to opt for sustainable alternative. It has become extremely important that today’s companies implement steps to improve the environment.
This rise in popularity of eco-friendly products is also shaping the promotional products industry. With the ban of plastic bags, promo products makers are looking into producing tote bags, jute bags for the weekly grocery shopping. Similarly, reusable coffee cups are also becoming popular as they can be personalized and can also be recycled.
Benefits of Eco-Friendly Promotional Products
Repeat exposure to marketing messages
The biggest advantage of eco-friendly products is that they can be reused. It not only reduces the amount of waste generated but also becomes a good alternative to single-use products. In terms of ROI, it’s a most important benefit is that your product has a longer life and gets repeat exposure which generates more impression for a single time investment.
Positive impact on the environment
Everyone is responsible in keeping up the health of the planet and its ecosystem or at least should be. Using sustainable products will help not only the companies to promote their brand, but also the customers to continue using the product without affecting the environment adversely.
Improve Your Brand Value as Environmentally Ethical
It certainly feels good to be conscious of the environment’s health and it also feels good when your customers perceive you as a responsible company that cares about the environment. When you give away eco-friendly products, your customers will also feel good about the products. Today’s majority of the consumer base is lead by the Millenials and they are choosing companies with ethical goals that are in line with their own philosophy. When they turn to choose your sustainable product, you can rest assured that it definitely generated a positive PR for your company.
Make your Target Demographic Happy
As you already know that consumers are willing to pay more for eco-friendly options, it would be safe to say that they would definitely appreciate your eco-friendly promotional product. When they appreciate your product and actually use on a daily basis, it is more likely that they will make some transaction with your company in the future. This is a win-win scenario for both you and your customers which will not build your brand but also build a strong connection between you and your consumers.
Long Life of the Product
It is well known that sustainable products are built to last, they can go on for an extended period of time without decay. For example, a BPS-free stainless steel bottle will last easily upto 12 years and can then be recycled when discarded. Not only will it reduce the amount of plastic used but also give you a huge number of impressions as well as a return on investment like no other advertising mediums. This way, your brand, and your message will be on top of your customers’ minds for a longer period of time.
What Makes a Promotional Product Sustainable?
Here are the following characteristics that make a promotional product sustainable:
It is made from recycled materials
Eco-friendly promotional products are either made fully or partly from recycled materials such as paper, cardboard, plastic, husk fibers, etc. This will reduce the amount of waste that is created by throwing out or discarding into open areas.
Made from renewable resources
Products that are created from renewable resources use materials that can be used multiple times and can be replaced naturally such as bamboo or cotton. These products are much in vogue now and are trending in the retails. They are also prices cost-effectively which makes it easier for companies to generate high ROI in their marketing venture.
They are Plastic Free
Reducing plastic usage is everyone’s goal and it has nothing but benefits to society. Moreover, we are enough technologically advanced that we can easily make biodegradable material mainstream. We already have the first-hand experience of plastic pollution first hand and how it is affecting our ecosystem. Choosing non-plastic alternatives for straws, PET bottles, coffee cups, etc is the choice of an eco-friendly individual.
They Can be Reused
These products can be reused over and over again without losing its integrity. They are designed to have a long useful life, hence they will be with your target audience for a longer period of time.
Energy Efficient
Sustainable products need less energy to deliver their use.
They are Biodegradable
To consider a material biodegradable it must adhere to AS 4736-2006. These materials will break down or decompose rapidly by microorganisms and they become a part of the environment.
Additional Changes that You Can Make to Serve the Cause
- Efficiently manage your waste such as by dividing compost, recyclable and general waste.
- Encourage green commuting by taking public transport or by cycling.
- Set green challenges for yourself.
- Get a plant for each desk.
- Switch off electronics at night.
- Maximize use of natural day-time light.
- Use recycled paper or go paperless.
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